CRED’s “Yosemite” Launch: A New Era of Wealth Management for the Affluent

CRED Launches “Yosemite” with New Wealth Management and Investment Tools

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Kunal Shah’s fintech platform, CRED, has introduced a new suite of features under its “Yosemite” launch, aimed at helping affluent members manage their finances more effectively. The company’s goal is to combat “portfolio sprawl,” the common problem of high-net-worth individuals having their investments spread across multiple institutions and asset types.

Here’s a breakdown of the new offerings:

One Dashboard for Your Entire Portfolio The new feature enhances the existing CRED Money tool, providing a single, consolidated view of all your finances. Instead of logging into multiple apps, members can now track their net worth in one place, including:

• Mutual funds
• Stocks
• The National Pension System (NPS)
• Fixed deposits (FDs)
• Gold
• Savings balances

This consolidated view offers real-time performance updates, designed to promote long-term, disciplined financial decisions without pressuring users to transact. According to CRED, members who use its money management features typically increase their investments by 6–14% within a year.

New Investment Opportunities In addition to tracking, the update introduces direct investment tools:

• Fixed Deposits: Members can compare and book FDs of up to ₹20 lakh from partner banks and NBFCs directly through the app.
• Digital Gold: You can now buy, store, and track 24-karat gold at live market rates. If you want to redeem your gold, you have the option to receive it as coins, jewelry, or instant cash credit.

Beyond Financial Tools The Yosemite launch is a broader initiative that also includes a new RuPay credit card with IndusInd Bank and a hyper-exclusive, invite-only society called Sovereign for a select group of elite members.

Kunal Shah states that this move is about helping members “see their true position” and make evidence-based financial decisions, rather than relying on fragmented information. It’s an effort to empower users with a clear understanding of their wealth so they can protect and grow it thoughtfully for the long term.