Financial freedom might feel out of reach, especially with household savings in India hitting record lows. But personal finance experts Priti Rathi Gupta of LXME and Mrin Agarwal of Finsafe India say it’s completely achievable by ditching impulse buys and embracing smart financial planning. They’re urging everyone, especially young professionals, to take control of their money.
Thank you for reading this post, don't forget to subscribe!The “Earn-and-Burn” Trap
Many people fall into what’s called the “earn-and-burn” cycle. You start earning, you start spending, and social media along with easy credit options only fuel the fire. Before you know it, by your late 20s or early 30s, financial stress sets in because you’ve been caught in a spending spiral. Both experts agree that learning about money management should ideally start much earlier—even in schools or at home.
Your Financial Blueprint: “Money Maps” & Smart Rules
The solution? Start planning from day one.
Priti Rathi Gupta’s “Money Map”: Gupta suggests creating a “money map” the moment you get your first paycheck. This means outlining your financial goals, whether it’s for higher education, starting a business, or buying a home. This map then becomes your guide for budgeting. Her golden rule: automatically set aside at least 20% of your income for savings and investments before you spend anything else. She also emphasizes building an emergency fund, getting the right insurance, and making the most of tax breaks. Imagine saving ₹5,000 every month for 40 years—that could add up to ₹7-8 crore by retirement! Seeing that big number can be a powerful motivator.
Mrin Agarwal’s 30-30-40 Rule: Agarwal highlights that low household savings and rising debt are a serious concern. To build financial resilience, she recommends the 30-30-40 rule:
- 30% for living expenses
- 30% for EMIs or loan repayments
- 40% for savings and investments
While 40% might seem like a lot, she advises starting with 20-25% and gradually increasing it. Think of saving like a fitness regime—discipline pays off in the long run, even if it means saying no to some immediate indulgences.
From Spend-First to Save-First
Ultimately, managing your money is about more than just overspending; it’s a behavioral shift. By taking just half an hour to define your financial goals and create a clear money map, you can gain control. Automating your savings ensures you stick to your plan, letting you spend the rest guilt-free. With a little structure and discipline, you can flip the script from “earn-and-burn” to “save-first” and build a secure financial future.
Ready to start creating your own money map or embrace the 30-30-40 rule?

















